People Counting
The World's Most Accurate People Counting Solution
If you operate a high-ticket retail business, accuracy is essential. Unlock game-changing insights with advanced computer vision technology that transforms how you understand customer behavior and optimize sales conversions.
Trusted by 2000+ Businesses
Incredibly Accurate People Counting with AI Computer Vision
Self-Learning AI That Evolves
Trakwell’s proprietary algorithms continuously improve through machine learning, delivering industry-leading accuracy rates exceeding 99%. Unlike static systems, our AI adapts to your specific environment for consistently reliable data.
Our advanced computer vision can distinguish between customers and employees while automatically filtering shadows and duplicates.
Seeing Is Believing: Visual Validation
The exclusive Photo Upboard feature provides visual proof to validate your traffic data. Review timestamped images alongside counts to verify accuracy, resolve discrepancies, and gain valuable context for your analytics.
Gain foot traffic insights that help differentiate your store from competitors.
- Know exactly how many people entered your store each day.
- Figure out how efficient your store is operating and analyze ways to improve it.
- Automatically exclude photos that are not valid opportunities such as employee, delivery person duplicates.
Built for the Unique Challenges of High-Ticket Sales
Employee Exclusion
Automatically filter out staff movements for customer-only insights. Track conversion rates with precision by counting actual shoppers, not your team members.
Visual Validation
Competitors offer only raw numbers. Trakwell's Photo Upboard provides visual context for each count, empowering sales teams with actionable insights and proof of accuracy.
Omnichannel Integration
Unlike siloed counting systems, Trakwell seamlessly connects with your POS and BI tools to unify online and offline data for complete customer journey analysis.
Other People Counters vs. Trakwell
Why Trakwell Outperforms All Other Solutions
At Trakwell.ai, we understand how difficult it is for high-ticket businesses to maximize every sales opportunity. This is why we offer real-world AI computer vision to analyze foot traffic, improve teams, and automate data.
Most systems merely count foot traffic and provide the data. Trakwell connects foot traffic analytics to every part of a business to track the entire customer journey, including advertising, in-store experience, sales results, follow-up, and goaling that keep customers coming back.
Connect Your Foot Traffic Data to your Entire Operation
An Open API allows you to connect your foot traffic with your entire tech stack.
- Automatically sync your POS with your foot traffic data.
- Data from different sources is mapped and transformed to ensure consistency and compatibility.
- Derive insights, perform analytics, and make data-driven decisions by accessing the interconnected data.
Why Implement a People Counter?
If you don't know your foot traffic, you're losing money.
The only thing more expensive than getting someone in your store is not connecting the second they walk through your door. A people counter in a store provides numerous benefits that can significantly enhance business operations and strategic decision-making.
Real-Time Monitoring
By implementing advanced people counting systems, businesses can track the number of individuals entering and leaving their premises in real-time across multiple locations. This continuous monitoring enables businesses to stay within their prescribed occupancy limits effortlessly.
Seamless Communication
People counting solutions can integrate with digital signage and mobile apps to inform customers about current occupancy levels and waiting times. This allows businesses to communicate safety guidelines clearly, ensuring customers are aware of peak times and alternate visiting options.
Enhanced Decision Making
With data collected by people counting systems, businesses can analyze foot traffic patterns and customer behavior. This information is invaluable for optimizing store layouts, staffing schedules, and opening hours, ultimately improving operational efficiency and customer satisfaction.
Compliance with Regulations
With the ability to automate alerts and notifications when occupancy levels approach limits, businesses can ensure they remain compliant with social distancing and safety regulations. This proactive approach minimizes risks and enhances customer trust.
Using people counting solutions not only helps maintain safety standards but also enhances the overall customer experience by offering transparency and efficiency.
Get the "REAL-TIME" People Counter You Need
By analyzing foot traffic patterns, you can optimize store layouts, improve staffing efficiency, and enhance the overall customer experience.
- Get real-time statistics on foot traffic and salesperson activities, including opportunities, sales, conversion rates, etc.
- Update customer photos with opportunity results, capture sales and customer contact information from POS systems, and schedule follow-up activities including appointments and items for prospective clients.
- Customize up board rotation logic and automate customer assignments to salespeople.
What industries can benefit from using people counting solutions?
People counting solutions offer great value across a wide array of industries by providing critical data and insights for optimizing operations, enhancing customer experiences, and boosting revenue. Here’s an exploration of sectors that stand to gain:
1. Retail and Shopping Centers
- Track foot traffic in supermarkets, malls, and duty-free shops to improve store layout and marketing strategies.
2. Hospitality and Leisure
- Optimize service in hotels, casinos, theme parks, and restaurants & bars by understanding peak times and visitor flow.
3. Transportation Hubs
- Enhance passenger experiences in airports, train stations, and public transit areas by managing crowd levels and reducing congestion.
4. Real Estate and Smart Buildings
- Monitor occupancy in office buildings and smart facilities to ensure energy efficiency and space management.
5. Healthcare and Public Services
- Improve service delivery in healthcare facilities by managing patient flow and wait times.
- Use in libraries, museums, and worship spaces to understand visitor engagement and peak hours.
6. Financial and Commercial Institutions
- Enhance customer service and security protocols in banks and car showrooms by monitoring visitor metrics.
7. Events and Exhibitions
- Ensure safety and optimize layout for exhibitions and events, thereby elevating attendee experiences.
8. Telecommunications and Technology
- Understand visitor interactions and foot traffic in telecom outlets for better service and sales strategies.
9. Betting and Entertainment Venues
- Utilize data in betting offices and entertainment venues to align staffing with customer demand.
By leveraging the insights from people counting solutions, these industries can drive strategic improvements and adapt to ever-changing market demands.
TRUST SCORE
Our results speak for themselves
Last year alone, team members successfully counted over 3 million opportunities, with more than 2000 professionals trusting the Trakwell people counter to assist their sales teams in becoming more productive and converting foot traffic into paying customers.
Frequently Asked Questions
The Trakwell People Counter can be set up and tracking customers the day it arrives at your location.
A people counting system typically includes a dashboard for analyzing and reporting foot traffic and key performance metrics. This system uses a device specifically designed to accurately track and record the number of individuals passing through a particular doorway or entrance. Trakwell is a people counting software and device.
Yes. If for some reason a person is missed by the camera, you can manually add a person on the app.
Yes. You will have the same accuracy no matter how many doors you have. Multiple doors will use multiple cameras to get the most accurate counts.
Camera tracking, Thermal imaging, Proximity tracking technology, and AI Computer Vision are all different types of people counting technology.
The Benefits and Accuracy of Excluding Staff in People Counting
When it comes to optimizing your business operations, ensuring that the data collected is as accurate as possible is paramount. One crucial aspect of this is the exclusion of staff members from people-counting systems. Here’s why this is beneficial and how precise these systems can be.
Benefits of Excluding Staff
Enhanced Data Accuracy: By filtering out staff from the data, you ensure that the foot traffic analytics truly reflect customer presence. This leads to better insights for improving store layouts or managing resources.
Optimized Staffing: Understanding peak customer times without staff interference helps in planning staff schedules effectively, enhancing customer service while minimizing labor costs.
Improved Marketing Strategies: Without the skew of staff numbers in your analytics, marketing campaigns can be more accurately measured, allowing for targeted promotions and better ROI.
Effective Space Utilization: Accurate customer counts aid in identifying high traffic areas, enabling more strategic placement of products and promotions.
Accuracy of Staff Exclusion
Current people-counting technologies can achieve staff exclusion accuracies of up to 90%. This high level of precision ensures that the data you depend on for critical business decisions is reliable. Advanced algorithms and innovative technologies work in tandem to distinguish between staff and actual customers, providing you with a clear and accurate picture of customer behavior.
Incorporating such precise systems into your business infrastructure not only optimizes operations but also provides a competitive edge through data-driven decision-making.
Why Staying Informed in the Visitor Analytics Industry is Crucial
In the fast-paced world of visitor analytics, staying informed is key to maintaining a competitive edge. As technology and consumer behavior evolve, businesses must adapt quickly to harness new opportunities.
Keeping Pace with Technological Advancements
With innovations from companies like Google Analytics and Adobe Analytics, the tools and techniques for tracking visitor data continuously improve. Staying updated allows businesses to leverage the latest features, ensuring they gather precise, actionable insights.
Understanding Market Trends
The visitor analytics industry isn’t static. New trends, such as privacy regulations and AI integration, can significantly impact data collection methods and analysis. Being aware of these developments helps businesses adjust their strategies to remain compliant and effective.
Enhancing Customer Experience
Informed businesses can better tailor their strategies to match customer needs. By understanding the latest in visitor behavior analytics, companies can create more personalized and engaging customer journeys. This, in turn, boosts satisfaction and loyalty.
Driving Business Growth
Ultimately, staying informed allows businesses to make smarter decisions. By comprehensively understanding visitor data, companies can refine marketing efforts, optimize their operations, and increase their ROI.
Consistent learning and adaptation in visitor analytics ensure businesses not only meet but anticipate the demands of their market.
Understanding Privacy and GDPR Compliance Features
When considering the privacy aspects of a people counting sensor, it’s essential to examine two main features: GDPR compliance and data privacy measures.
GDPR Compliance: These sensors are designed to align with the General Data Protection Regulation (GDPR) standards, a crucial legal framework that governs data protection and privacy across the European Union. Compliance means that the sensor operates within strict guidelines to ensure that user data is handled responsibly and legally.
Anonymous Data Collection: To enhance privacy, these sensors collect data anonymously. This means they monitor foot traffic without capturing faces or any identifiable personal information, ensuring complete anonymity for individuals passing by.
By prioritizing these measures, businesses can both respect customer privacy and gather useful insights for improving services and operations.
More about People Counting
The Beachhead
The Key to Seeing what You can’t See
Your Best ROI Could Be the One You Never Collect
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Get your FREE People Counting Template
- Daily weekly, and monthly counts
- Track conversion rate
- Weekly traffic analysis
Trakwell At a Glance
Every Solution You Need to Improve Your Teams and Automate Your Sales
Automate your traffic counts and don’t miss a beat with computer vision.
- Count buying groups.
- Exclude counts. Eliminate photos that are not valid opportunities such as employee, delivery person duplicates.
- Capture all your store entrances. If a store has more than one entry, photos will be merged with time.
- Camera Alerts. Automatic alerts and instructions to get your camera back up and running.
Keep track of previous customers all in one place.
- Filter for prospects who contain certain criteria.
- View each customer’s history. All activity about each customer and prospective customer is displayed in an easy to follow timeline.
- Add activities, attachments, drawings, and notes to your customer record. Attach any documents or photos about the sales activities related to the customer.
- Action Calendar.
- Scheduled Action status tracking within Action Calendar.
- Start sending emails and email campaigns from Doorcounts to tie sales communications with your customers.
- Set up email templates. Define standard templates for sending follow up emails, scheduled activities, and sales events.
- Send email campaigns to filtered prospects. Then send them your campaign template.
Stay on top of your scheduled follow up activities and events.
- Schedule follow up activities. Add appointments and items for prospective clients.
- Gather custom insights about your customers’ visit. Immediately get the picture of what is happening with all customers, salespeople, and stores.
- Capture sales and customer contact info. Sale amount, ticket name, address, will be captured. An automatic interface from some POS systems.
A user-friendly interface that makes it easy to manage staff and customers on the sales floor.
- Customize your up board rotation logic. Automatically track and assign customers to salespeople.
- Real-Time stats of every salesperson’s activity such as opportunities, sales, no sales, conversion rate. Etc.
- Handle high traffic volume. Turn on the open floor toggle so sales staff can manually assign themselves to photos.
Click on assigned customer images to add details about every in-store interaction with clients.
- Update customer photos with results. The salesperson will designate the result of each opportunity.
- Capture sales and customer contact information. Sale amount, ticket name, address, will be captured. An automatic interface from some POS system
Understand where you’re losing sales and identify opportunities for improvement.
- Easily track your sales performance.
- Sales Conversion and Sales vs. Opportunities
- Total Sales and Average Sales
- Revenue per opportunity
- Gather more information about sales staff workload and habits.
- Time spent with customers
- Reason reports (no sale/skipped ups/excludes)
- Sales Stats
- Insights about your customer’s shopping trends.
- Advertising source
- Repeat customers
- Product categories
Figure out how efficient your store is operating and analyze ways to improve it.
- Help determine store hours and staffing needs. Traffic charts will show your optimal traffic times and non-optimal times.
- Learn how your marketing efforts impact store traffic. Keep track of which advertising method brought the customer to the store.
Import your existing data to Doorcounts, or export it into another software.
- Prior customer data can be added and Doorcounts can be exported
- Set store and company wide sales goals
- Track sales conversions per employee
- Send out score cards that encourage and inspire your team