Reporting & Analytics
Increase your Sales with Real-Time Analytics
Make confident decisions with unprecedented visibility at every level of your retail business.
Trusted by 2000+ Businesses
Reporting
Metrics That Matter for High-Ticket Retail
Traffic & Conversion Intelligence
Track customer flow and purchasing patterns with precision timing and shopping insights.
Sales & Revenue Analytics
Monitor transaction values, growth trends, and inventory performance across product categories.
Team Performance Metrics
Evaluate employee development, coaching effectiveness, and sales attribution with fair, transparent metrics.
Complete Visibility Across Your Retail Organization
Company-Wide Analytics
Track traffic, revenue, and goal attainment across all locations in real-time. Identify top performers and opportunities with intuitive executive dashboards.
Store-Level Insights
Monitor conversion rates, sales performance, and team metrics by location. Compare stores against benchmarks and optimize operations with actionable data.
Individual Performance
Measure salesperson engagement, close rates, and quota tracking. Develop targeted coaching strategies based on concrete performance metrics.
United Reporting Platform
Our reporting platform unifies POS, traffic counting, and CRM data in one comprehensive view, eliminating the fragmented picture created by disconnected systems.
While competitors offer generic solutions requiring extensive customization, Trakwell’s reports are purpose-built for high-ticket retail’s unique KPIs and use cases.
Customizable Dashboards for Every Role
Executive View
Strategic KPIs, market comparison, and forecasting tools to guide long-term business decisions and resource allocation.
Manager View
Operational metrics, staff scheduling tools, and inventory insights to optimize daily store performance.
Sales Associate View
Personal goals, customer engagement metrics, and product knowledge resources to enhance individual performance.
API
See All Your Data in One Place From Anywhere
An Open API allows you to connect your foot traffic with your entire tech stack.
- Automatically sync your POS with your foot traffic data.
- Data from different sources is mapped and transformed to ensure consistency and compatibility.
- Derive insights, perform analytics, and make data-driven decisions by accessing the interconnected data.
Trakwell At a Glance
All The Tools You Need to Improve Your Teams and Automate Your Sales
Choose a single solution or combine them to align how you operate.
- Count buying groups.
- Exclude counts. Eliminate photos that are not valid opportunities such as employee, delivery person duplicates.
- Capture all your store entrances. If a store has more than one entry, photos will be merged with time.
- Camera Alerts. Automatic alerts and instructions to get your camera back up and running.
Keep track of previous customers all in one place.
- Filter for prospects who contain certain criteria.
- View each customer’s history. All activity about each customer and prospective customer is displayed in an easy to follow timeline.
- Add activities, attachments, drawings, and notes to your customer record. Attach any documents or photos about the sales activities related to the customer.
- Action Calendar.
- Scheduled Action status tracking within Action Calendar.
- Start sending emails and email campaigns from Doorcounts to tie sales communications with your customers.
- Set up email templates. Define standard templates for sending follow up emails, scheduled activities, and sales events.
- Send email campaigns to filtered prospects. Then send them your campaign template.
Stay on top of your scheduled follow up activities and events.
- Schedule follow up activities. Add appointments and items for prospective clients.
- Gather custom insights about your customers’ visit. Immediately get the picture of what is happening with all customers, salespeople, and stores.
- Capture sales and customer contact info. Sale amount, ticket name, address, will be captured. An automatic interface from some POS systems.
A user-friendly interface that makes it easy to manage staff and customers on the sales floor.
- Customize your up board rotation logic. Automatically track and assign customers to salespeople.
- Real-Time stats of every salesperson’s activity such as opportunities, sales, no sales, conversion rate. Etc.
- Handle high traffic volume. Turn on the open floor toggle so sales staff can manually assign themselves to photos.
Click on assigned customer images to add details about every in-store interaction with clients.
- Update customer photos with results. The salesperson will designate the result of each opportunity.
- Capture sales and customer contact information. Sale amount, ticket name, address, will be captured. An automatic interface from some POS system
Understand where you’re losing sales and identify opportunities for improvement.
- Easily track your sales performance.
- Sales Conversion and Sales vs. Opportunities
- Total Sales and Average Sales
- Revenue per opportunity
- Gather more information about sales staff workload and habits.
- Time spent with customers
- Reason reports (no sale/skipped ups/excludes)
- Sales Stats
- Insights about your customer’s shopping trends.
- Advertising source
- Repeat customers
- Product categories
Figure out how efficient your store is operating and analyze ways to improve it.
- Help determine store hours and staffing needs. Traffic charts will show your optimal traffic times and non-optimal times.
- Learn how your marketing efforts impact store traffic. Keep track of which advertising method brought the customer to the store.
Import your existing data to Doorcounts, or export it into another software.
- Prior customer data can be added and Doorcounts can be exported
- Set store and company wide sales goals
- Track sales conversions per employee
- Send out score cards that encourage and inspire your team