With Presidents’ Day just around the corner, we want to ensure you and your team has all the data and tools you need to make the most out of the big sales weekend.
If you don’t have Trakwell here’s a Retail Analytics People Counting Template that lets you track things like average ticket, daily traffic, conversion rate, and more. Or better yet, click here and automate your whole process.
… Because the only thing more expensive than getting people into your store, is not connecting the moment they walk through your door.
In this week’s newsletter we dive into analyzing market trends, customer behaviors, and all things related to the big weekend.
Today’s Rundown
OUT NOW – Q4 2023 Benchmark Report: Sign up HERE to receive the report and see how you compare to the industry average.
- January in retail: January retail sales numbers show great start to the new year.
- Top deals: 18 best Presidents Day 2024 sales on appliances.
How will your stores perform compared to last year?
Here’s some stats from our benchmark report from last years president day.
Presidents’ Day 2023
Feb 17,2023 – Feb 20, 2023
How did a presidents’ birthday turn into one of the biggest retail holidays?
Presidents’ Day originated as a federal holiday in the United States to honor George Washington, the first President of the United States, whose birthday falls on February 22nd. The holiday was established in 1885 to recognize Washington’s contributions to the nation.
In 1971, the Uniform Monday Holiday Act shifted the observance of Washington’s birthday from February 22nd to the third Monday in February, creating a three-day weekend. This change aimed to create more three-day weekends for the workforce and stimulate retail sales.
As Presidents Day became a federal holiday observed on a Monday, it provided an opportunity for retailers to hold sales events over a long weekend. With Presidents Day falling in February, it makes an ideal time for retailers to clear out winter inventory and make room for spring merchandise. In the furniture world, new styles were introduced at the recent Las Vegas Winter Market, so there is inventory to move and ideas to share with those in-market for furniture.
Black Friday 2.0
Gathering essential data on your customers has never been more important. Although President’s Day sales may never be as big as those on Black Friday, this year we are starting to see a crossover between the two sales holidays.
As we all know, over the last few years Black Friday has become a month-long sales event. Similarly, President’s day sales are becoming week long sales rather than being limited to Friday-Monday. President’s Day is Monday, but sales have already started.
Analysts are noting a particularly promising trend this year, with Presidents’ Day deals surpassing those of previous years, particularly on high-value items. This presents a prime opportunity for retailers to attract customers with compelling offers and drive sales across a range of product categories.
Click HERE to read more about expectations for this weekend.
Retail Trends
The Data-Driven Future: How technology is impacting customer buying habits and market research.
January in retail: January retail sales numbers show great start to the new year.
Top deals: 18 best Presidents’ Day 2024 sales on appliances.
Random Irrelevance
Deep space: NASA telescopes find new clues about mysterious deep space signals.
New discoveries: Scientists confirm the incredible existence of ‘Second Sound’.
New study: Decades of research shows coffee makes you healthier and happier.
