Trakwell is a business just like yours. We have happy customers and ones who never saw the benefit. We have competition — customers come from them, and customers go to them.
Every business is the same in so many ways and different at the same time. Why does one thrive while another flounders?
It’s easiest to see across a chain of locations. Same traffic, totally different results.
Some businesses are built on a culture of operations. Others on a culture of sales. These are the two forces constantly at play.
Ops wants the process tight. Sales wants the deal. Both are right. Both think the other one is the problem.
But there’s one number that makes all the difference.
Not foot traffic.
Not sales.
Foot traffic and sales. Conversion.
Conversion is where the two forces meet. It’s a process number and a sales number at the same time — the only one on the dashboard that neither side can claim alone.
Conversion tells your teams how well they did with the customers who were already on your floors.
Would you believe over 70% of high-ticket retailers don’t know their conversion rate?
The single most important number, and they don’t know it.
Our research shows that putting conversion at the center of your sales floor culture produces a 12% lift in sales.
Some of our own customers never connect to that number. They count what walks in and stop there.
Is conversion at the center of your sales culture?
If not, what is?
P.S. Half of Trakwell is a people counter. The other half is what happens when you connect it to your POS and CRM — conversion by location, in real time. Plenty of operators stop at the first half. Fifteen minutes and we’ll show you what the second half looks like on your floors.
