The big takeaway from our country’s 250th birthday: people came earlier — Friday instead of Saturday. And the ones who waited for the 4th spent more.
It’s not hard to get the data on how many buyers are in your market, driving past your locations, or in your parking lots.
Know what’s hard?
Seeing what’s right in front of you.
Question: What was your top location’s conversion rate at 2pm on July 4th? Better yet — or should I say worse yet — what was your bottom location’s?
We jokingly like to call it traffic blindness. It’s when you can see everything, but what truly matters.
The serious part is that it hits eight out of ten high-ticket retailers.
Are you one of them?
Interestingly, something can be a “nice to have” until you see it for the first time. Then you wonder how you ever operated without it. In many ways it’s the only number you need. Your source of truth. The first number you look for every morning, and the last one you check at the end of the day.
The market was always the easy part. The hard part is closer than that.
P.S. Trakwell is how our clients see the number that’s right in front of them — real-time conversion, every location, every hour. If this weekend left you curious what your own floor did, that’s what we do.
