I was thinking about my dear aunt who would say “you make a better door than a window” when someone would block her view of the TV.
That was a long time ago, and even today we say it with a warm memory and a loving smile.
Think about all the doors people walk through and all the stories they could tell about what happens when they do.
At TrakWell, we track people passing through doorways every day—all with hope of finding something they’re looking for.
A door is a portal, and humans have been telling stories about magical doorways and otherworldly passages for millennia.
In the movies, it seems the hero always comes back with vivid memories about everything that happened.
Is this the same for people who walk through your doors? Or is it the memory of what happened before and after that lingers—the challenge of searching for something and the joy of returning with it?
Dorothy remembers every detail of her journey to Oz when she returns. Alice recalls her tumble down the rabbit hole and her encounters with the Mad Hatter. Harry Potter never forgets stepping through the brick wall onto Platform 9¾ for the first time.
But what about your customers?
Victorian and early 20th-century authors transformed ancient portal wisdom into psychological allegories that still captivate us. Lewis Carroll’s rabbit hole wasn’t just a whimsical entrance to Wonderland—it was a vertical descent into the unconscious mind, complete with the slow fall that mirrors the gradual loss of ego boundaries in dreams.
It helps to believe that everyone who walks through your doors is on a magical journey. What will they remember about the experience? And what will they tell others?
Most important of all—how much will your team remember, and what will they do to create a magical experience the moment someone walks through your doors?
A door is something we walk through and a window reveals what’s on the other side.
The $180 million question is: does your process make a better door or is it a window into the hopes and dreams of every shopper who enters your space?
Because every customer’s journey begins with a single step across your threshold.
